April 18th 2012
I’ve been hearing the words “social bubble” a lot this week, even as Huffington Post and Politico become the first blogs to win Pulitzers. That’s a chance to reconsider what a bubble really is – and why if anything I think the mature use of social media is still a rare and hot commodity.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.