May 17th 2011
Tonight, a few of us here in Massachusetts are having a discussion about what industry and government groups can do to Fuel Massachusett’s Digital Economy. As New York kicked off their plan to be the World’s leading digital city yesterday, its time to ask what role Boston and Massachusetts aspire to in the digital economy.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.