January 18th 2008
Sometimes someone says something in conversation that ripples out to more discussions. Catherine Douglas did that this fall, at a forum with around 80 trademark professionals. She reflected on her work for Rogers Communications and, before that, for Kelloggs, which has allowed her to see the factors that have changed IP law practice, as well as the […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.