March 24th 2021
If you’re scratching your head about the digital tokens (NFTs) that are being used to buy $33,000 tennis shoes and 60 million dollar digital art pieces you’re not alone. Here is a quick take on what they are, where they can go wrong, and what this says about life on the road to pandemic recovery.
November 23rd 2014
Google reconsiders doing business in Chiga, and the EU wonders aloud about breaking Google up. Amazon readies to enter the travel biz, US TV focuses on shows that translate globally, and Netflix pursues the “old people” demographic.
November 15th 2014
It was an unexpectedly sweet week for ecommerce, thanks to an unexpected gift from House Republicans and single people in China. We also saw a bold content play with Hasbro courting DreamWorks, and an even bolder move of an auto parts manufacturer re-inventing its self as an innovative maker of robotic legs.
September 20th 2014
The world’s second most valuable Internet firm made its market debut yesterday. The ten most valuable tech companies are now close to evenly split between the US and China, setting up a possible duopoly between the business ecosystems in the two countries.
May 3rd 2011
If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home?
Of course. Increasingly marketers are reaching shoppers through mobile devices as they make retail choices in stores. There’s a huge opportunity for digital marketing to come “inside the store” to provide realtime air support to help win sales.
March 28th 2011
Mobile commerce is erasing the line between online and in-person shopping. Dave Wieneke provides a look at this market’s growth and ways retailers are building their mcommerce future.
November 4th 2010
The session started with a 15-minute quiz on the latest social media phenoms of the last week: what’s up with Angry Birds, men buried in Skittles, and Evernote’s funding round? It’s all part of being socialized into the constant flow of always-on social media, says adjunct professor Mari Anne Snow, who makes being on top […]
June 4th 2010
The elderly population in the US is ready to zoom to 20%. According to the US government, the number of people over 65 in 2030 is projected to be twice as large as in 2000, growing from 35 million to 71.5 million and representing nearly 20 percent of the total US population. They Are Buying […]
January 18th 2010
Even though I’ve made fun of their airport ads, Zappos absolutely knows how to sell shoes. Now, according to Business Week, it’s hoping to profit from people’s fascination with its friendly, antics-filled business model. After all, if an entrepreneur creates a successful business, why not sell the concept to other entrepreneurs interested in starting up […]
February 20th 2009
The Governor of the State of New York wants to address their $15 billion deficit by taxing, well, almost everything. Among the specifics is the taxing of digital downloads. The so-called “iPod Tax” would be 4 percent on all music and video downloads. For years, we’ve been waiting for the axe to drop on e-commerce […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.