Follow Friday: James Gardner for insight and authentic good ideas
Let’s face it, our friends are a pretty big redemptive part of everything we do.
Whether real world neighbors or relationships built on digital interactions, especially on social media its our friends who make these channels, well, social.
That’s why I suggest you get to know James A. Gardner: he’s a marketer’s marketer who shares genuine, useful views of what he’s up to – and he’ll welcome your ideas. James is also an arctic adventure paddler, and though you’ll find little of this online today, stay tuned as I believe some coverage is soon to emerge.
James is showing up in a lot of places this month:
- James has a great take on Forrester’s Megan Burns describing the way a customer obsessed Delta Airlines innovated its business model around the one thing they learned mattered most to their best customers.
- He’s super responsive to people sorting out big issues, which has made him a go-to sources on topics ranging from ad blocking software to being more effecive by getting on top of email.
- And he hosts a formitable library of digital advertising at Adverlicious.
- On Twitter you’ll find him tweeting choice nuggests from Acquia’s Engage conference and the roll out of its Content Hub, and thoughts on our recent experience of being stranded together in Chicago’s Ohare Airport for 28 hours.
People come to James because he’s a credible source.
He’s been the guy on the front line, as a former VP of Marketng for an emerging tech company, and on tours of duty with McKinsey and Prctor & Gamble. He’s run major accounts for a digital agency, and positions my firm’s clients for success working with Connective DX.
Smart, genuine and friendly are good attributes in any medium.
I have the advantage of sharing a workspace with James, you can get the benefit of his insights and input via Twitter, LinkedIn, or scheduling an agency visit at our offices in Boston or Portland.
Beer-frienndly is good too
We’re near fresh beer at either location, so let’s plan a visit – seriously, first round’s on us. ;>
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
2 Responses to "Follow Friday: James Gardner for insight and authentic good ideas"
February 1, 2017
[…] Northeastern University’s graduate course in media industry management. James Gardner, (who I sang the praises of back in 2015) has pulled together a who’s who of digital innovators who will be bringing […]
April 10, 2023
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