July 2nd 2019
My colleague Jake was in the office last week, and we talked on camera for two minutes about how large health organizations are promoting innovation and change at-scale.
May 31st 2019
Tonight the New England Society for Healthcare Communicators (Neshco) awarded the HDX-15 report their coveted gold Lamplighter Award. This recognition by leaders in healthcare marketing and public relations means so much to everone on Connective DX’s healthcare team, who have taken up this reasearch as a way to enrich the communities of experts we learn […]
January 4th 2019
Hear the top findings from this year’s Hospital Digital Index (HDX-15) Research Report, and catch a guest appearance by Aaron Watkins, who leads digital strategy at Johns Hopkins Medicine.
December 17th 2018
One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as a innovative healthcare leaders.
November 23rd 2018
One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.
November 4th 2017
Surviving even a highly successful hospital website can be a bit harrowing. Often resources have been diverted from other projects, so the combinatin of latent needs and post-launch fixes can result in more activity after the launch than before it. But there are ways to manage expectations and demonstrate progress, so that your vision for digital transformation continues to advance rather than being sidetracked by its own success.
June 14th 2017
The second edition of the HDX-15 report shows a new entrant, New York’s Mount Sinai Hospital, as a new leader among an elite class of healthcare marketers.
January 4th 2017
As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.
November 13th 2016
The Society for Healthcare Strategy and Market Development is hosting a free educational webcast featuring my friend Jared Johnson of Phoenix Children’s Hospital and me discussing the Hospital Digital eXperience (HDX) Index — and how to use baselining to prioritize your digital road map.
October 31st 2016
Five years ago today, on Halloween, I was headed to London to keynote my second conference there in five months. I’m on a runway again, so its a natural time to how much our thinking about digital business has changed – and where that puts us for the next big areas of digital innovation.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.