Advertising

Bad Transit Ads, Sexy Halloween Edition

October 30th 2019

Sometimes termed Gay Christmas, Halloween is all about malfeasance. Here are some new additions to our bad transit advertising collection which all seem to end up somewhere unexpectedly sexy, nasy or gross. Have a great Halloween, and I hope you have fun laughing at the ads we pass every day.

Google’s Adwords Redesign Beats Space Elevators and Robot Cars

April 3rd 2016

Sure, Google is full of exciting projects – but how about using design to fix ‘the money door’ which drives literally all of its current profits? Wouldn’t that be at least as exciting as designing concepts for markets that don’t yet exist? If your design work follows the money or user frustration – then, at Google, all roads leads to Adwords.

Welcome to my world: John Travolta, Breitling, and random acts of branding

December 18th 2015

My friend Alan asked, “have you seen that watch ad with Travolta? There are so many real and inferred meanings in its hard to even know what its about.” Yep, from NASA to Idina Menzel, here’s a not too serious look at an ad we both have seen too much.

Artless, slutty, orphan-hating ads in transit

November 10th 2015

Things can get crazy when ads end up on the subway. Here Suffolk University, Blue Cross and Bernie and Phyl’s all have put ads out there in ways that I suspect their print teams would have done more deftly.

Why Apple Watch & Facebook Win as Pebble Watch & Twitter Struggle

June 15th 2015

The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.

Nationwide Insurance Becomes a Meme for Ham Handed Super Bowl Ads

February 2nd 2015

Nationwide insurance ran an ad that children die of preventable accidents couldn’t have been worse placed without being a parody. The sad thing is their long form ad (not aired on the Bowl) got it right.

Squaring Budweiser’s Bordello with Clydesdales and a Lost Puppy

February 1st 2015

Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion dollar ad budget ends up getting only a reported 4% share of drinkers 21 – 27. What’s up with that?

When is a GOP candidate like a wedding dress?

October 21st 2014

When we talk about “killing good ideas” this ad by the College Republicans should be exhibit A. Its a clever premise, but it does more harm than good even before the scathing counter-parody by Steven Colbert.

Ads by Enterprise, Comcast and MBTA show disregard for customers

September 7th 2014

Advertising is a merging of customer experience, public relations, and art. But rather than ennobling clients, these brands have ads that suggest their clients are perhaps a bit lacking. Our clients are sub-standard, so is our reward programEnterprise’s customer experience is a one I hold up as an example at conferences on service design, but […]

Google’s “Trust Issue” Isn’t Good vs. Evil – Ask the Clients and Staff Who Fear It Most

April 25th 2014

Evil or not, Google is fearsome. Its staff, Priceline, Expedia and TripAdvisor know this. Sure they still work with Google. That’s the point — we’re most vulnerable to those we depend on and perhaps already trust too much.