April 29th 2012
A bill to protect privacy on social networks such as Facebook has been introduced in Congress. Here’s a serious reality check on why smart employers should keep well away from their staff’s social grid.
April 26th 2012
The last 24 hours has been awesome ball soup cool. It all started with the launch of Columbia sportswear’s very cool Portable Activity Log app. This free app builds on Columbia’s customers’ passion for adventure, by giving them and everyone else who joins in a free tool to collect and share news of your adventures. […]
April 18th 2012
I’ve been hearing the words “social bubble” a lot this week, even as Huffington Post and Politico become the first blogs to win Pulitzers. That’s a chance to reconsider what a bubble really is – and why if anything I think the mature use of social media is still a rare and hot commodity.
April 16th 2012
Its finally happened, this week I started teaching a graduate course in Digital Marketing that I’ve been working on with Northeastern University on over the last year. Come get the details on the start of this new adventure.
April 11th 2012
You can follow your bliss, or your dissatisfaction. Turns out they may both get you somewhere better. Here’s the best fortune cookie you may read all day.
April 9th 2012
Get an hour of mobile strategy and development insight from the guy I am fortunate to go to for advice, Gene Ehrbar. You’ll get a great view of how responsive design can keep your digital marketing “Future Friendly” even as delivery devices continue to proliferate.
April 6th 2012
I’m posting a copy of today’s sold out Bridging the Digital Gap presentation, and I’m sending a new invitation for you to join Gene Ehrbar for a free webinar on Responsive Deisgn. This is a key approach to make your website “future proof” and a leader in mobile marketing. More smart stuff, free for the interested.
April 1st 2012
To know the future of digital marketing, it helps to spend time with the next generation’s talent. That’s why I’m at three universities in the next week, to share and learn from the first cohort of trained digital managers. Here’s what I’ve seen.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.