Are QR Codes Over-Hyped Digital Bridges to Nowhere?
May 25th 2011
QR codes have inspired jubilant experimentation, and huge enthusiasm from marketers. But they’re far over hyped, and they’re starting to look like transitional medium. Here’s why.
May 25, 2011
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.