April 27th 2011
I’ll be speaking at some conferences, and I have some discounts and bribes to help get you there. And, if you’re a Foursquare user, here’s a link so we can follow each others’ travels.
April 26th 2011
There’s a premium on setting digital marketing priorities, because digital media is fragmented in a way that’s different from even five years ago. More than ever, digital strategy and business strategy need to be spot-on.
April 23rd 2011
The Jasmine revolution has spooked authorities in China, who now see the Net as able to incubate and spread revolution. Even just the worry of instability in China is relevant to economies around the world.
April 22nd 2011
Not all nations spy on their people without court orders, but the Washington does. In in my mind, this excludes them from the privacy and trust business. And there are good reasons to be skeptical of Washington’s new approach to national online identity management.
April 19th 2011
Before Jesse Jackson Jr. blamed unemployment on the iPad, he proposed a constitutional amendment to give an iPod and laptop to every student in the US. Digital marketers, meet your future regulator.
April 18th 2011
The race is on. Apps, tablets, and new devices are being built in to cars at supersonic speed by automakers. Mobile is also driving changes to the experience of buying and owning automobiles – and through interoperability, even how we use them.
April 15th 2011
Here are three super short stories of self-empowered sales pioneers. They brought somewhat unsuspecting brands in to their own real-time sales channel. “Surprise, we’re getting sales through Twitter!”
April 12th 2011
Can you come out and play? I’ll be in Cleveland, back for more in NYC, and heading to London. Plans are already in the works for meet ups — and whether digitally or in-person I want you in on the escapades which follow.
April 7th 2011
If anyone can get social media policy right, it will be the Australians. The Australian state of Victoria may have set a new gold standard for rolling out a social media policy. Take a look.
April 5th 2011
Hello from New York. If you’re looking for an array of world class brand managers, publishers, and advertisers, this is a great place to start. Tonight’s the Digital IQ program, so if you’re digital and in the Financial District, come jump in on the fun.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.