More Digital Marketing Investment: Marin Gets Funding, Hearst Buys iCrossing
Last week, buying lead management companies was all the rage. Now Marin Software, a Paid Search (SEM) Marketing Platform, completed another financing round, bringing in $11 million. (That’s $33 million for them to date.)
And SEM agency iCrossing has been purchased by Hearst Media for a reported $325 million. The deal could increase to more than $400 million depending on performance goals.
So, as we predicted back in December, digital marketing firms are hot investment and sales targets. The market is dyspeptic, so demand may not be taking form in IPO activity. However, that’s not stopping investors from grabbing on to digital as funds shift from traditional media businesses.
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