July 15th 2008
There’s an Internet rumor circulating that Devo is suing McDonald’s for using their unique appearance in an American Idol co-branded Happy Meal. Devo bass player Gerald Casale fueled the rumor by providing this compelling quote: “We don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended.” But in fact-checking the story I […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.