July 11, 2008

Mass. Law Would Ban Tracking Visitors Between Web Sites

July 11th 2008

The Massachusetts House entertained debate of H-4822, which would force third-party ad networks that track visitor behavior between sites to allow visitors to opt out of receiving customized ads. The Cape Code Times provides details. Internet giants such as AOL and Google were represented by the Network Advertising Initiative. Attorney Justin Weiss argued that the […]