July 11th 2011
Today I’m kicking off workshops on how marketers can improve their firms, and the world, through new business models. Join us at the Online Marketing Summit in New York, Atlanta and Boston.
June 23rd 2011
What’s the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.
June 15th 2011
Imaging writing a blog like this about the Future of Digital Marketing, and then discovering that hundreds of the best brand marketers in Europe are getting together for a conference with that exact title. So, this week I’m in London visiting with agencies and brands about the future of their digital businesses. Thanks to everyone […]
June 9th 2011
My article in this week’s Advertising Age takes on the over-use of QR-codes in advertising — and suggests that sometimes giant stuffed rats just work better than QR codes.
June 7th 2011
Here’s a good rubric for thinking about Search Engine ranking factors. You can download it right here. Of course, it wraps SEO with a patina of science which seems so much more certain than the Spy vs. Spy game that competitive can become. But its also a great example of how an infographic can build both brand and in-links.
June 3rd 2011
Bill Allison from UC Berkley and Joe Hayashi teaching at Stanford both discuss how to create and manage mobile applications. Good insights for your digital businesses.
May 31st 2011
Sometimes “not getting it” is the exactly right viewer experience for those who are “out of segment”. Witness Axe body spray, Friskies iPad app for cats, and the wisdom of Phil Johnson.
May 25th 2011
QR codes have inspired jubilant experimentation, and huge enthusiasm from marketers. But they’re far over hyped, and they’re starting to look like transitional medium. Here’s why.
May 23rd 2011
The Tweeting world woke up today to find that many Klout scores have dropped, in some cases to nearly nothing. Regardless of the cause, this is a huge screw-up for Klout, because it raises a question among its believers, “What does Klout Score measure anyway?”
May 20th 2011
For this week’s “Follow Friday” post, I’d like to introduce friends from Bentley College’s Center for Marketing Technology who stood-up a fantastic conference on local marketing last week.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.