July 3rd 2014
The media tantrum complex — those who fill continuous air time with breaking news and acrimony have no incentive to point out that the findings of Facebook’s controversial research suggest how little influence its newsfeed really creates, and how flimsy this research is in the first place.
June 8th 2014
One key benefit of digital data is that it can be put to work to personalize digital visitor experiences. Three members of ISITE Design will share their insights on planning personalized digital experiences on a free webinar this Tuesday, June 10. (I work for ISITE — and am proud to share the work of my awesome colleagues.)
February 5th 2014
From Dell to EdX, Columbia Sportswear to Red Bull — advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That’s the secret behind Zeno’s Paradox of Marketing.
February 3rd 2014
“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?
December 9th 2013
The nice people at the Online Marketing Institute have asked me to give a rocket fast webinar on ISITE Design’s approach to digital strategy. Details and a the free registration link for friends of UsefulArts are this way.
October 23rd 2013
Yesterday’s Apple product launch featured improvements to its iPad and Mac products, but it also revealed its strategy beyond products to line-up for growth while depositioning Google, Microsoft and Amazon for what could be a big holiday season.
October 14th 2013
Its Boston’s crazy marketing week with FutureM, Digital Pulse, AMA, and Inbound Marketng Summit drawing attendees from around the world to Boston just in time to catch some great baseball. Step this way to get in on a great discussion, followed by beer with Boston AMA.
September 5th 2013
Are organizations that are fixated on having the right social media policy missing the chance to address larger cultural deficits? Consider sad story of Northwestern University’s School of Medicine, now being sued for the unethical and potentially malicious use of social media by one of its fellows.
July 23rd 2013
Apple’s new Logic Pro and Logic Remote shows an evolving mobile architecture in which the user interface to services is the high ground of business.
May 28th 2013
Aereo is a start-up with may have engineered a slick and legal way to get all kinds of television streamed to your devices for a small fraction of what you’d pay for cable. Yes, its cool, but is it too good to be true? And either way, would you like to try it for free?
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.