2 – Online Technology

A “Help the Police” Scam: Introducing America’s Founding Father of Fundraising Grift

July 15th 2024

I started out trying to understand a fraudulent fundraising appeal sent to my mother-in-law, found my way to their federal filings and eventually to Richard Viguerie, America’s Founding Father of Fundraising Grift. What did *you* do on your summer holiday?

Why Student Protesters Focus on Divestment and Gaza Rather Than Ukraine

April 27th 2024

This week, protests and police actions swept campuses across the US, but these seem more focused on addressing campus issues than stopping war or casualties. And why Gaza rather than Ukraine? I try to make sense of this all as it happens.

GOP’s deal with the Devil leads to this week’s fatwa against the FBI

August 13th 2022

This week the GOP issued a fatwa to violently oppose the FBI. From former President, to official and media the call was amplified, in a party which has waited for generations to ‘use the guns’. This isn’t random; it is not hidden, and its not over.

URLs are NFTs weak link: so those million-dollar NFTs may end up looking like 404-error pages

February 20th 2022

In the tulip mania of the 1600s, there were at least real bulbs. The weakness of conventional URLs being recorded in the blockchain, is that these links are more like maps to where some of those expensive bulbs might still be buried, if they where ever really of value at all.

Loyalty in healthcare and empathy for all

August 26th 2021

Over the last few months I’ve been working with our healthcare team to help clients think about customer loyalty, trust, and the ways brands earn this and measure their progress. This is likely the start of a few posts to our work on this.

Rutgers Customer-Centered Management mini-MBA now to run in October and February

July 18th 2021

Each year the line-up of talented customer-centric leaders who teach the Rutgers mini-MBA and Customer-Centric Management just gets better. There are nine of us this year – making it more like a conference than a class.

Get rich quick? NFTs build a business on bragging rights for COVID-euphoric investors

March 24th 2021

If you’re scratching your head about the digital tokens (NFTs) that are being used to buy $33,000 tennis shoes and 60 million dollar digital art pieces you’re not alone. Here is a quick take on what they are, where they can go wrong, and what this says about life on the road to pandemic recovery.

Why This Week’s Roblox IPO Should Be of Interest, Even to Non-Gamers

March 8th 2021

Roblox should be on your radar as a force in culture, creativity, and consumerism. Its direct listing IPO, scheduled for Wednesday, shows how highly relevant companies don’t need a flood of promotional dollars to position themselves as valuable brands.

Hospital content teams innovate as COVID-19 continues to change everything

July 30th 2020

As COVID-19 enters its sixth month, health systems are building out richer sets of content. PK’s Director of Content Strategy and I share innovations we’re seeing at four leading hospital systems, in another of our monthly video fly-overs.

Healthcare Marketing and the power brand stories

July 10th 2020

I am on Jeopardy, baby! Okay, its fake Jeopardy, and it’s really a casual fun discussion on why story marketing is so powerful in healthcare marketing. Come watch a video of Derek Phillips discussing story marketing with me late on a recent Friday afternoon.