Humanity is skating through Gaza.
September 5th 2024
Hopefulness is the anomaly of humanity, which emits moments of illuminated joy surrounded by the eternity of night. My requiem for 10-year-old Tala Abu Ajwa who died with her skates on.
Big Ideas
Can a Commercial Care System Really Take on Disparities Rooted in Economics?
September 29th 2022
Health disparities are driven by both inequity in care, and the social-economic factors that bring people to it. This post provides data suggesting care leaders most address both – factors within care, and before care.
Yes, body count is exactly what it takes to make some kinds of changes
August 21st 2022
As we think about taking-on inaction on larger topics, such as global warming, it is not only fair to ask “how many must die before we get serious” – it may be *the* essential question to ask.
Loyalty in healthcare and empathy for all
August 26th 2021
Over the last few months I’ve been working with our healthcare team to help clients think about customer loyalty, trust, and the ways brands earn this and measure their progress. This is likely the start of a few posts to our work on this.
Fauci may have quietly averted a 9/11 scale disaster – only experts can say
February 26th 2021
The informed voice of uncertainty is easy to miss. But in a world of complexity, it must be celebrated. New research suggests Dr. Fauci’s reluctance to reach beyond research to guess his way to policy may have saved us from catastrophe; only experts and the perspective of time will tell.
Until the racism is over, a framework for empathy
June 21st 2020
We have closed the US economy to compensate for a health system unprepared for a pandemic. Now it’s time to address the inequities that have made the burden of COVID-19 fall disproportionately on minority and lower-income communities.
We are entering the age of trauma-informed marketing: meet the SIMI empathy framework
May 30th 2020
In my work and teaching, I’ve introduced the abbreviation SIMI: stress, illiteracy, mistrust, and inequality as to help us identify the barriers these huge barriers to consumer engagement. SIMI helps us recognize the context which too often is part of consumers’ lives.
Dr. Roy Schoenberg, CEO of Amwell: 2020 is the year telehealth will mobilize healthcare
May 3rd 2020
Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.
Time’s come to make pay equity for bio-health marketers a platform for change
February 2nd 2020
A recent survey shows women leaders in bio-health marketing make less than half as much as men; the difference is staggering. Rather than debating causes, its time to gather facts and be more open about this challenge.
Five years in the future: voice Interfaces will work as your “Other Brain”
December 17th 2019
200 million smart speakers will have been sold globally by the end of this year. We are living in a voice-controlled world right now; we just haven’t made the most of it yet.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.