Is INTA Being Twitter-Squatted? That Can’t Be Good.
INTA, the International Trademark Association, is a group of nearly six thousand trademark professionals in 190 countries. They protect the world’s brands.
They’re being Twitter-squatted. There’s no pretty way to say it.
In 2007, someone apparently seized their name as a Twitter handle and posted one five letter word, “srrrr”.
This looks like a case of first-mover advantage again trumping mark holder in social media.
So what’s the lesson here: that squatting can happen to anyone, anywhere; that Twitter is tough; or that someone needs to drink their INTA juice?
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1 Response to "Is INTA Being Twitter-Squatted? That Can’t Be Good."
May 21, 2010
Very helpful, thanks so much. I like it.