March 26, 2010

Nice Surprise: Marketing Sherpa is Quoting Me on Email Tricks

March 26th 2010

My friend Steve Singer just emailed that Marketing Sherpa is quoting me on one of my favorite contrarian email tactics. Act like a person, not a marketer. Most people don’t send html emails full of images to their friends; it’s just not necessary. They already have a relationship with the recipient and something of value […]