Fast Friday video fly-over: how hospital websites have responded to COVID19
What a difference a year makes. Last year, PK’s HDX-15 report explained how all fifteen systems had moved to expand gender and racial diversity as a rising brand value.
That’s still evident, but the Coronavirus Pandemic is the dominant issue in so many parts of our lives, we wanted to take another look across the websites of top health systems to see what trends their response to COVID has advanced. If you’re interested in price transparency, telemedicine, chatbots, content hubs or multilingual marketing — then you’ll want to take a few minutes to get this accelerated update on these leading sites.
Oh, and buried headline, since recording this a registration page is now available for our next webinar: engagement hubs in healthcare.
Please join us if you can.
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