Loyalty in healthcare and empathy for all
My PK colleagues and I have experience working with well-known brands across industries; we’ve seen the impact that compelling membership structures can have on the consumer-brand relationship. In the process, we’ve developed our own model of connected membership designed to cultivate products and interactions that touch customers before, during and after care episodes to increase engagement and consumer loyalty.
This week, Healthcare Business Today, previewed a longer guide to Consumer Loyalty in Healthcare I’ve been working on with my PK Global co-worker, Stephanie Cohen. It starts with a case study I’ve taught from at Rutgers the last few years, and cites some provocative polling about erosion of trust in healthcare, which got me thinking about how to a pandemic need for empathy.
There’s a much longer and more specific version of this coming — but for now, if you’re interested in Loyalty in Healthcare, these are our starter-thoughts.
Also, on the theme of having empathy during a time of societal trauma that war or epidemic brings. I’d like to note Google’s Wellbeing Manifesto. Its essentially a full-page ad, made for social media. Its forward with empathetic sentiment, while being soft on branding – not directly promoting Google’s Wellbeing app. This is the kind of project I’ve enjoyed working on late in to the night, brand positioning with a chaser of humanity. This is as much a sign of the times, and how brands are trying to find their way to what they perceive as a much needed tone of caring.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
37 Responses to "Loyalty in healthcare and empathy for all"
December 4, 2021
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December 10, 2021
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February 24, 2022
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March 11, 2022
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April 8, 2022
It’s ok to say you’re not ok. 🙁
May 26, 2022
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May 30, 2022
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May 30, 2022
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June 14, 2022
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July 15, 2022
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July 29, 2022
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August 4, 2022
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August 5, 2022
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September 6, 2022
A little kindness goes a long way!!
September 21, 2022
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October 12, 2022
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October 13, 2022
Loyalty is the new opportunity for healthcare providers, and the only way to improve healthcare customer loyalty is with digital empathy. See: https://www.sprayfoaminsulationoftulsa.com/open-cell
October 14, 2022
This is a reflection of the times and how businesses are attempting to adopt what they see as a critical caring tone.
October 21, 2022
Great post! Thanks for the share.
November 4, 2022
Glad to see this post, it has great content.
November 4, 2022
Thanks for taking the time in sharing this post here.
November 9, 2022
How can healthcare promote empathy?
November 16, 2022
A small act of compassion can go a long way!!
November 25, 2022
This is such a kind-hearted gesture. God Bless all of you. https://oilworks.co
December 12, 2022
Patients who feel listened to, respected and genuinely cared for are much more likely to be loyal to their providers who treat them in this way.
December 22, 2022
An effective digital strategy should encompass the entire organization and touch each part of the business. It is no longer enough to have a website, an app, or a social media presence; organizations must look at how they can use digital tools to drive innovation and growth across all departments.
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January 2, 2023
Such an informative post. I find this so interesting.
February 1, 2023
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February 13, 2023
This is true, in an industry that requires so many client interactions having basic empathy for your clients is the key to retaining their loyalty. One coommpany that I think has a lot of empathy for their clients is https://www.paintersgainesvillefl.com
March 21, 2023
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June 13, 2023
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August 28, 2023
Great job!
September 28, 2023
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October 31, 2023
Fantastic post!
October 31, 2023
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October 28, 2024
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