August 1, 2018

Framing stronger hypotheses with elaboration, iteration, and a Mad Lib

August 1st 2018

Meaningless A/B tests are pervasive because they’re so easy to run. But it doesn’t have to be that way. Roy Rosin, the Chief Innovation Officer at Penn Medicine’s Center for Healthcare Innovation, and Ryan Summer’s of Connective DX have some ideas that can help turn your tests in to durable assets. And it starts with a MadLib.