February 6, 2013

Twitter Buys TV Social Analyltics Firm as Second Screen Viewing Wins Super Bowl

February 6th 2013

Second screen viewers crashed the websites of Super Bowl advertisers and accounted for 3% of viewership of the event. Klout score may rank your use of Twitter, but thanks to its purchase of Bluefin Labs, Twitter will be able to rate the impact of broadcast media and global events among its users.