Sexy & Smart, But Does This Mercedes Ad Sell?
May 9th 2012
Come play ad critic for 30 seconds – this sexy, humorous ad from Mercedes is cinemagraphic and attention catching — but give me your view. Does it sell cars or trash their brand?
May 2012
Visual Hammers Come Before The Verbal Nails: Content and Digital Experience
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
The Digital Hunt for the Craigslist Killer Spawns Fresh Legal Issues
May 1st 2012
Along with a huge amount of info, photos and recordings around the “Craigslist Killer” investigation – the Boston Police’s release of its Facebook subpoena response raises a tangle of unresolved privacy issues. These include whether Facebook’s policies favor prosecutors, and the privacy of innocent friends. You can also listen in on the cat and mouse of the interrogation, which is on YouTube. Amazing.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.