August 24th 2010
Since 2007 I’ve been noting a set of changes that collectively are changing the foundations of communications on the Web in ways that are more far-reaching than what we refer to as Web 2.0. These include: Highly interactive application experiences that don’t use browsers Decentralized web and email communications – branding and 1:1 messages are […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.