August 3, 2010

Why CMOs Need Common Metrics to Survive: It’s Time To Make GAAP for Marketers

August 3rd 2010

NASCAR drivers should watch out: the position of Chief Marketing Officer is fast replacing race-car driver as the riskiest job in North America. According to Business Week, a CMO’s average tenure is only 28 months. Only 14 percent of CMOs for the worlds top brands have been in their jobs more than three years. That’s […]