August 6th 2010
I was part of a manic panel discussion on sales strategies for a Web 2.0 world. Amidst the usual Rorschach of social media advice were a few killer moments I have to share. Framing Idea: What’s the result of an abundance of information? Attention scarcity. This is what makes insight a premium in the digital […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.