November 14th 2009
Online marketing has moved many firms toward a publishing model to generate market awareness and engagement. This has spawned a broader range of public exchanges with both customers and the public as they share ideas on company sites, and as company staff participate on others’ sites in official or quasi-official roles. There may fewer customers […]
November 13th 2009
We’ve previously commented on how the land of Orwell seems hell-bent on invading the personal lives of its citizens. Now here’s all the proof necessary to feel both concerned and superior at once. Sadly, only one is a hoax. Here’s a remarkable story of government power from Dundee, Scotland, in which the state has taken […]
November 12th 2009
Verizon’s all-3G network makes ATT’s 3G map look spotty at best. However, ATT has tremendous 2G coverage, which means though you may not be able to use an iPhone’s online features, you’re not entirely “out of touch,” as Verizon’s ad states. Engadget is covering this case like a blanket. As Niley Patel notes: All that […]
November 11th 2009
Just over a year ago, Carl Malamud, the founder of Public.Resource.org, a non-profit dedicated to making public records available online, did the Department of Defense a big proper. He noticed that the social security numbers of officers were being printed in the Congressional Record. Hundreds of thousands of them. Since copies of the Congressional Record […]
November 9th 2009
In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, independent news-aggregator—all accomplished with a whiteboard and couple of markers. (No Internet required!) Each morning, at 10:45 a.m., Alfred Sirleaf heads to his bulletin board to post the day’s news, culling together a slate of […]
November 7th 2009
Discussions of regulating digital marketing were just below the surface at New York Ad:Tech. My last post gave an overview of efforts to regulate digital marketing. Now, here’s an interview at Ad:Tech by reporter David Spark with Ted Murphy, CEO of Izea, the company that makes the paid blogging service Social Spark. Ted’s been in […]
November 5th 2009
Nobody Has Noticed, But Regulation is Nearer Than You Might Imagine Earlier this year, the FCC signaled its intent to regulate the Internet. States such as Massachusetts have considered a prohibition against tracking users between sites. And the FTC has strongly suggested that ad networks require users to opt-in, rather than opt out. Interactive marketers […]
November 4th 2009
My colleague Dan Slagen and I arrived to find sprawling lines of digital marketers waiting to get into the Javitz. I think that’s a good sign for the industry, if not a sign of increased business spending. It’s incredible that people will pay $1,400 and stand in lines three hundred deep to enter this in-person […]
November 2nd 2009
Brad Templeton, chairman of the board of the Electronic Frontier Foundation, has produced his own “Downfall” parody video, making fun of the fact that Constantin Films has issued DMCA notices to remove all of the “Downfall” parody videos from YouTube. This little-known film has become an Internet sensation and, as I note below, Constantin Film’s […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.