June 22nd 2008
I’m delighted to be speaking at Exact Target’s 1:1 marketing tour as it comes to Boston to discuss two of my favorite topics. 1:1 Marketing: Today, prospective customers spend much more time on the web researching their purchases before they ever speak to your sales staff. That means marketing needs to communicate more individually to prospects, […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.