January 14th 2008
I’m excited to be speaking at Marketing Sherpa’s Email Summit, where I’ll discuss the benefits of personalizing B2B email marketing with photos. Do photos change behavior? I have results that suggest they do, sometimes dramatically. In fact, the difference between “with photo” and “without photo” versions persists, even as other improvements are made to campaigns. […]
January 13th 2008
Japan’s communications ministry is suggesting that the government prevent libelous flaming and the use of pornography by the young, through the introducing broad-based regulation of the Internet by 2010. Of note is the recommendation that all web content be “watermarked” to identify its coyright holder — and that it would be illegal to post public […]
January 5th 2008
The Chinese government operates the Golden Shield Project, a massive firewall and content monitoring initiative. The project reportedly employs 30,000 staff with a funding in excess of 800 million dollars. A broad range of sites are censored, and this provides a platform for surveillance of network traffic in China. So, how can you find out […]
December 31st 2007
The government of Egypt plans to pass a law that would require royalty payments on reproductions of museum pieces or national monuments such as the pyramids and the Sphinx. According to Zahi Hawass, chairman of Egypt’s Supreme Council of Antiquities, this law would apply to all countries, and is needed to cover the costs of […]
December 25th 2007
The RIAA sank to a new all-time low by producing a two-minute video press release intended for local TV stations to broadcast about copyright infringement during the holiday season. A copy of the poorly made video may be found here. It matches a press release by the RIAA released on December 13, 2007. Among the […]
December 19th 2007
The stick is back, and so is using the federal government as hired muscle. Media lobbyists are trying to get Congress to pass the PRO IP Act of 2007 (Prioritizing Resources and Organization for Intellectual Property), which creates the White House Intellectual Property Enforcement Representative, or “WHIPER.” This new agency will police U.S. intellectual property […]
December 13th 2007
Mike Masnick offers an excellent article on TechDirt.com, which points out that the goal of Non-Compete Agreements and those of Digital Rights Management (DRM) are essentially the same: to restrict the free flow of information. Masnick accurately note that non-competes are the “DRM of human capital.” A new study now shows that the degree of […]
December 10th 2007
Spam Arrest, a provider of software and services aimed at stopping email spam, has won a U.S. Trademark Trial and Appeal Board ruling, allowing it to keep its trademark despite a petition from canned-meat producers Hormel. The TTAB blog quotes the ruling: “Simply put, the scope of protection of petitioner’s mark, while extremely broad, does not […]
December 9th 2007
Described in one of his own press releases as a “creative genius and forward thinker by nature,” the Purple One’s legal creativity is legendary. Recall his 1993 falling-out with Warner Bros. during which he only appeared in public with the word “slave” written on his cheek. Then he abandoned his stage name for a symbol. The line […]
December 7th 2007
The RIAA and MPAA have never tried the carrot-and-stick approach to anti-piracy efforts — just the stick part. It’s all about the stick. The reason is a perception that an entire generation of kids and young adults does not respect copyrights, and that the combination of digital content and the widespread distribution medium of the […]
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