April 20th 2010
In the cloud, nobody can tell if you’re a web page. In talking with people about the post The Siteless Web and the End of Brand Website Rule: Web 3.0, I found myself suggesting that online visitors will encounter us through three types of experiences: Sites we control: traditional, publishing-based information distribution. Sites others control: […]
April 15th 2010
Online changes seem to happen quickly, but their beginnings are often apparent years in advance. And legal factors provide signals to business about the stability of these new systems. This is an idea I hope we can start to discuss in all the places we talk about the future of the Web. It is from […]
April 12th 2010
This is a story about Eric and Jack, who both blog about the law with an eye on topics that are enlightening, ennobling, or at least entertaining. By now you’ve probably heard about Eric Turkewitz, who wrote an April 1st post in his NY Personal Injury Law Blog announcing he was the new Whitehouse blogger. […]
April 10th 2010
Last week, UsefulArts had its 1,000th subscriber join us on Twitter. For those of you who have encouraged me, thanks. Its been fun joining you on Twitter! If you’re a new reader from Twitter, welcome. And thank you to everyone who has pointed out topics, and kicked around first takes on ideas that later show […]
April 6th 2010
Bad Airport Ad #537: Tiger Woods Loses His Ball. By “What you do next,” I assume they mean, “dump your spokesman in favor of Photoshopped elephants.” The high-flying James Gardner sent this image in, reminding us how overextended Accenture’s relationship with Woods became. The Accenture name emerged in discord, as both Andersen Consulting and Arthur […]
April 5th 2010
Another UsefulArts friend, the watchful Dr. Jo Myers Drahos, kindly sent in this clever, well-executed public service advertisement from the airport in Denver. The visual carries the ad. It tells a smart story, has a sense of discovery and strength, and projects reputability and authenticity for the organization. The composition uses negative space to take […]
April 4th 2010
The promise of extensive water conservation is how this public agency welcomes visitors to Florida. This completely wasted public-service ad lacks any sign of investment in creative or execution. And that’s too bad, because, in the age of green-washing, a value proposition can be made for sustainability. But this ad doesn’t answer the basic question: […]
April 2nd 2010
This Tuesday I had the challenge and opportunity to talk with a team of 20 legal marketers about how online experiences build and validate brands. It was a smart room; I’m glad to have been invited. How Do You Make a Great Page? Since my presentations are illustrations, you may get only the flavor of […]
April 1st 2010
Last month, the mayor of Topeka, Kansas, stunned the world by announcing that his city was changing its name to Google. Now Google has honored that gesture by changing its name name to Topeka for April Fools’ Day. This makes Bill Bunten the Mayor of Google and Eric Schmidt the CEO of Topeka, Inc. Of course, […]
April 1st 2010
Just yesterday CNET featured Twitter’s roll-out of its homepage, which has been redesigned for newbies. One of the new features is a built-in view of the Tweetstream of a popular keyword. When I logged in this morning, the featured word was “Moscow” — but all the Tweets it featured were pornographic images. This may have […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.