You Want a Bigger Logo? You Can’t Handle a Bigger Logo!: A Few Good Creative Men
May 27th 2010
Creative Director Jack Nicholson dresses down Account Manager Tom Cruise. “I write ads, or people die.”
Make the Logo Bigger: The Four Most Feared Words in Advertising
May 27th 2010
The most (or perhaps least) popular words in the creative business: “Could you make the logo bigger?” For anyone who has had a client suggest that you “try putting the copy in comic sans, or helvetica oblique, ” I submit to you this anthem.
Update on Internet Law: Domain Name Law & Social Media at INTA
May 25th 2010
J. Scott Evans is hands down the person to turn to on emerging domain and online IP law issues. He’s moderating a panel discussion with David Taylor of Hogan Lovells International, and Scot Minden of Symantec. Is a gTLD expensive compared to dot.com? Taylor offered that generic terms as regular doamins have recently sold for […]
Digital Marketing in a Regulated Industry: Playboy’s Compliance Playbook
May 25th 2010
I’m at the International Trademark Asosciastion’s annual meeting, where about 100 IP lawyers are listening to Anamaria Cashman, Assistant Counsel for Playboy Enterprises. If your firm pushes business models and ethical tradition, it’s likely a high-incident target for compliance action. That compels firms like Playboy to be attentive to compliance strategy, as they expect to […]
Twtter Hashtags Stopped Working? Tweets Not Appearing in Search?
May 25th 2010
Help, I’m a Twitter Fail Whale! I’m one of the few live bloggers at the International Trademark Association’s annual meeting, but you wouldn’t know that if you were an attendee. My posts haven’t been entering the show’s tweet stream, and it turns out that my account doesn’t appear in Twitter search. This is a drag, […]
The Tools of Trademark Law Also Serve Competitive Intelligence
May 24th 2010
I’m attending what is reasonably considered the largest collection of copyright and trademark lawyers in the world. They are fantastically international; I’ve visited w/counsel from Kuala Lumpur, Taiwan, several African nations, and Ukraine. But you know what I don’t see? Marketers. We like marketers. They are the people with the budget that has made Google […]
Peter Guber on Public Relations, Branding, and Owning and Controlling the Story
May 24th 2010
I’m writing this as Peter Guber, CEO of Mandalay Entertainment, delivers the keynote at the Annual Meeting of INTA, the International Trademark Association. Here are some of the ideas he’s presenting. Be Active in Your Own Rescue The presentation’s repeating theme is to be active in your own rescue. As a veteran film and recording […]
INTA Boston Receptions, Celebrations, & Parties
May 23rd 2010
This is UsefulArt’s 500th post! As it happens, we’re already on our way out to celebrate the arrival of IP law and online friends to Boston. Its a happy coincidence. Three years ago I decided to start this blog based on encouragement these same people who were at INTA’s Chicago Annual Meeting. Hat tips to […]
Live Blogging from INTA 2010 in Boston
May 22nd 2010
This week over 8,000 trademark and copyright lawyers will come to Boston for the Annual Meeting of INTA, the International Trademark Association. These are the people who both protect the worlds brands, and who litigate the issues which increasingly define the world of online marketing, entertainment, and digital publishing. I’m shifting in to “live blogging” […]
Sokolove Law Uses Social Video Contest to Ban a Killer
May 19th 2010
A few weeks ago, I observed that part of a lawyers work involves dealing with misery: explosions, poisonings, fraud, catastrophic medical errors, and — toughest of all — kids whose lives will be framed by the careless act of another. Those are the issues clients bring to us, and any lawyer who has done it […]
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.