Funny Video: The Smart Kids Want to Be In New Jersey’s Advertising Biz
August 9th 2010
When you were a kid, did you want to be in advertising? These kids already get the business at a deep level, and they want to win a Jersey Award.
Amanda Palmer and Burning Man Show How to “Sell 2.0”
August 6th 2010
I was part of a manic panel discussion on sales strategies for a Web 2.0 world. Amidst the usual Rorschach of social media advice were a few killer moments I have to share. Framing Idea: What’s the result of an abundance of information? Attention scarcity. This is what makes insight a premium in the digital […]
Why CMOs Need Common Metrics to Survive: It’s Time To Make GAAP for Marketers
August 3rd 2010
NASCAR drivers should watch out: the position of Chief Marketing Officer is fast replacing race-car driver as the riskiest job in North America. According to Business Week, a CMO’s average tenure is only 28 months. Only 14 percent of CMOs for the worlds top brands have been in their jobs more than three years. That’s […]
Everybody Wants to Rule the World…Wide Web
July 30th 2010
Recently, numerous political groups have been quite upfront about their intent to exert authority over different parts of the online world. It seems everybody want to rule the Web. Dept of Justice moves to regulate Web through accessibility standards. FCC proposes to regulate Web access via broadband, claims it’s part of regulating telcos. Commerce Dept […]
Jive Takes 30 Million in Funding – Positions for Future IPO
July 26th 2010
It’s been six months since my post that 2010 investment in digital marketing would occupy an increasing share of marketing dollars. Since then, Oracle, CDC, and Hearst Media have taken the leap. And now, social business software company Jive has taken a $30M series C investment round from Kleiner Perkins Caufield and Byers (KPCB). Here’s […]
Update: Post About BigBad Interactive Draws Insider Views of Agency Demise
July 23rd 2010
When you partner with a firm, their weaknesses become yours. So reading an agency and its stress points is a client-side survival skill. With that in mind, last month I connected the stories of three Boston-area interactive agencies, each of which diversified from selling services to products: BigBad Interactive, Magic Hour and Fable Vision. To […]
Social Media ROI: How to Track Social Visitors to Your Firm’s Site with Google Analytics
July 22nd 2010
Yesterday I tweeted about a technique for using images to get traffic statistics on Facebook fan pages. While sizing traffic on social sites is fascinating, the playbook for many businesses is to acquire awareness on social sites and then drive qualified leads to the corporate site for deeper engagement. If you can segment social traffic, […]
How to Get Twitter Followers If You’re Starting From Scratch – Thoughts Please
July 16th 2010
A friend of the blog emailed this question last week. He’s new on Twitter and wants advice on getting going. What would you say? Q: How does anyone know I’m on Twitter? Spam?! A: People know you’re on Twitter because you use it Okay, let me put some meat on that bone. Why do you […]
What is Art? In <100 words
July 13th 2010
Another day away from law blogging. Recently I’ve been thinking on the differences between art, craft, and expression. Art takes thought. What is art without thought? Don’t know, but kids are great at it. Maybe joy, or play. Remember play? Play is the work of childhood. So is art the work of life? Perhaps on […]
UsefulArts is Back from July Vacation
July 12th 2010
I took about 10 days off from blogging, and I noticed a few things changed in my life. First up was vacation, both for me and the fantastic copyeditor who is the first reader of most this blog’s posts. This was also a chance to start work on some related web projects that I’ll share […]
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.