Live Blogging MITX Awards in Boston Tonight
November 18th 2010
The MITX Digital Marketing awards recognize agency and brand efforts in 25+ categories, plus “Best of” awards for Boston’s top interactive talent. These are my friends and industry.
Haiku to a Bad Consultant
November 17th 2010
I wrote this during a conference call with one of the many digital marketing experts in my life. What shocked me was how useless this person’s expertise was, because it wasn’t focused on actually improving my firm’s situation. I hope you enjoy the haiku. (with thanks to JC!)
Dismantling the SEO Factory: You Can’t Fake Cool, Not Even with Links
November 15th 2010
You can’t fake cool. But lots of people try to fake “link love.” This was part of Google’s early genius: using inbound links to sites as markers of popularity. If important sites linked to a new site, that was an indicator that the new site had merit. Those of us who had not cracked popularity […]
Useful Arts Posts That Have Taken on Lives of Their Own
November 12th 2010
Usually posts get the most attention when they’re new. However these posts just keep getting more notice – which is why they’re back for your enjoyment.
Digital Strategy in Global Markets: Build The Ability to Be Globally Local
November 9th 2010
Thanks to everyone from the Global Executive Resource Group and my fellow panelists on global branding and digital marketing. As promised, here are the slides I prepared. It was great visiting with you.
Dismantling the SEO Factory: Crappy Content Marketing “for Google”
November 8th 2010
Have you noticed firms that do content marketing with such an SEO focus that it gets in the way of their user experience? Too often firms follow SEO tactics which are really an arbitrage of marginally useful actions that often have no value other than to influence Google. Here are some good SEO practices that […]
Yes, You Can Learn Social Media in School: Social Marketing and eCommerce at Bentley College
November 4th 2010
The session started with a 15-minute quiz on the latest social media phenoms of the last week: what’s up with Angry Birds, men buried in Skittles, and Evernote’s funding round? It’s all part of being socialized into the constant flow of always-on social media, says adjunct professor Mari Anne Snow, who makes being on top […]
Social Media Measurement and the ROI Myth: My Deck From Today’s Online Marketing Summit
November 2nd 2010
Huge thanks to everyone at the Online Marketing Summit and ClickZ for convening today’s all day conference on social media. I’m hoping to see lots of you in February for their annual digital marketing extravaganza in February, where I’ll be talking about Web3.0: The Wave That Follows Social Media. Slides from the session are posted […]
SEO Truth: “Faking it for the Algorithm” is a Sucker Bet
November 1st 2010
When firms start taking meaningless actions to look good for Google, it creates both a distraction and a vulnerability. Here’s why following SEO fads is a sucker bet.
As Not Seen on TV: WebTV Titans Vie and Cut Deals with TV Broadcasters
October 28th 2010
Audience Platforms Emerge as the New Networks We are now among 2 billion people on the Internet. Have you noticed that we’re increasingly spending the bulk of our time on an ever-smaller handful of hub websites? According to data from Compete in 2001, 30 percent of all Internet traffic went to the top 10 visited […]
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.