February 23rd 2012
Hello from New York, where I’ll be helping to moderate three roundtable discussions on mobile commerce at E-Consultancy’s Digital Cream Event. If you’re in the city, come join the after party, or check the post to see how roundtables beat conferences for collaboration.
February 15th 2012
The gay rights protest site “Spreading Santorum” now eclipses the official Santorum campaign site on the major search engines. Its a text book case bad SEO decisions, and the power of offensive though apparently resonate free speech.
February 13th 2012
The smart crowd’s fixation on the next big thing, and managers’ fear of picking just one shot and saying no to the rest, creates a failure loop. After all, betting on all the roulette squares guarantees long-term losses.
February 7th 2012
Here’s a taste of my latest thinking on Customer Experience Marketing as a unifying force in both business and digital marketing. I’m sharing this today at the Online Marketing Summit in San Diego, and would love to get your thoughts on this.
February 6th 2012
Sales of smart phones and tablets are now eclipsing PC sales, and smart marketers are lining to connect with this always on audience on their own terms. My ISITE Design colleague, Gene Ehrbar, and I have put together a half day Mobile Marketing Boot Camp which we’re sharing here in San Diego. Come get a preview!
February 2nd 2012
In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.
December 12th 2011
Hey, it’s time we caught up! ISITE Design is sponsoring a free webinar in which I get to share the five things you need to do now to drive your digital business’ success. This has been an amazing year of working with great marketers around the world. I’m thrilled to have a chance to share […]
November 2nd 2011
Live from London, here’s the deck on how email marketing and digital marketers are using new tactics to move the right audience to Act.
October 27th 2011
Have you seen SNL’s unaired skit celebrating Apple’s visionary which skewers a few of his fellow of tech and media titans? It made me smile, have a look.
October 26th 2011
Herman Cain’s smoking gums political ad is all the things political ads hope to avoid. Come take a look, see how this is a perfect application of Poe’s law, and join our somewhat informed discussion. ;>
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.