June 10th 2012
The Brand Whose Customers Tell the Best Stories Wins – increasingly what brands say about themselves carries less influence than their customers. Come join me for a webinar that helps marketers think beyond awareness to earning preference and referrals by putting everything you do inside the frame of customer experience.
June 6th 2012
Linked In confirms that potentially millions of its passwords have been compromised – and this comes just a day after they were discovered to be sneaking data from mobile users may fall on the wrong site of privacy rules. Here’s what you need to do right now to protect your data and perhaps your identity.
May 9th 2012
Come play ad critic for 30 seconds – this sexy, humorous ad from Mercedes is cinemagraphic and attention catching — but give me your view. Does it sell cars or trash their brand?
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
May 1st 2012
Along with a huge amount of info, photos and recordings around the “Craigslist Killer” investigation – the Boston Police’s release of its Facebook subpoena response raises a tangle of unresolved privacy issues. These include whether Facebook’s policies favor prosecutors, and the privacy of innocent friends. You can also listen in on the cat and mouse of the interrogation, which is on YouTube. Amazing.
April 29th 2012
A bill to protect privacy on social networks such as Facebook has been introduced in Congress. Here’s a serious reality check on why smart employers should keep well away from their staff’s social grid.
April 26th 2012
The last 24 hours has been awesome ball soup cool. It all started with the launch of Columbia sportswear’s very cool Portable Activity Log app. This free app builds on Columbia’s customers’ passion for adventure, by giving them and everyone else who joins in a free tool to collect and share news of your adventures. […]
April 18th 2012
I’ve been hearing the words “social bubble” a lot this week, even as Huffington Post and Politico become the first blogs to win Pulitzers. That’s a chance to reconsider what a bubble really is – and why if anything I think the mature use of social media is still a rare and hot commodity.
April 16th 2012
Its finally happened, this week I started teaching a graduate course in Digital Marketing that I’ve been working on with Northeastern University on over the last year. Come get the details on the start of this new adventure.
April 11th 2012
You can follow your bliss, or your dissatisfaction. Turns out they may both get you somewhere better. Here’s the best fortune cookie you may read all day.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.