Sexy & Smart, But Does This Mercedes Ad Sell?
May 9th 2012
Come play ad critic for 30 seconds – this sexy, humorous ad from Mercedes is cinemagraphic and attention catching — but give me your view. Does it sell cars or trash their brand?
Visual Hammers Come Before The Verbal Nails: Content and Digital Experience
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
The Digital Hunt for the Craigslist Killer Spawns Fresh Legal Issues
May 1st 2012
Along with a huge amount of info, photos and recordings around the “Craigslist Killer” investigation – the Boston Police’s release of its Facebook subpoena response raises a tangle of unresolved privacy issues. These include whether Facebook’s policies favor prosecutors, and the privacy of innocent friends. You can also listen in on the cat and mouse of the interrogation, which is on YouTube. Amazing.
SNOPA: Bill to Protect Facebook Privacy Introduced in Congress
April 29th 2012
A bill to protect privacy on social networks such as Facebook has been introduced in Congress. Here’s a serious reality check on why smart employers should keep well away from their staff’s social grid.
Want to See an Awesome App? (Congrats to ISITE on a big launch!)
April 26th 2012
The last 24 hours has been awesome ball soup cool. It all started with the launch of Columbia sportswear’s very cool Portable Activity Log app. This free app builds on Columbia’s customers’ passion for adventure, by giving them and everyone else who joins in a free tool to collect and share news of your adventures. […]
No Bubble Here: Pulitzer Prizes Show Social Media is Core to Newsroom
April 18th 2012
I’ve been hearing the words “social bubble” a lot this week, even as Huffington Post and Politico become the first blogs to win Pulitzers. That’s a chance to reconsider what a bubble really is – and why if anything I think the mature use of social media is still a rare and hot commodity.
Pursue Growth and Learning: Teaching Digital Marketing at Northeastern University
April 16th 2012
Its finally happened, this week I started teaching a graduate course in Digital Marketing that I’ve been working on with Northeastern University on over the last year. Come get the details on the start of this new adventure.
Get Bitter, A Productive Kind of Bitter
April 11th 2012
You can follow your bliss, or your dissatisfaction. Turns out they may both get you somewhere better. Here’s the best fortune cookie you may read all day.
Free Webinar: How to Make Mobile Development Future Friendly
April 9th 2012
Get an hour of mobile strategy and development insight from the guy I am fortunate to go to for advice, Gene Ehrbar. You’ll get a great view of how responsive design can keep your digital marketing “Future Friendly” even as delivery devices continue to proliferate.
Bridging the Gap: Building Careers in Digital Marketing
April 6th 2012
I’m posting a copy of today’s sold out Bridging the Digital Gap presentation, and I’m sending a new invitation for you to join Gene Ehrbar for a free webinar on Responsive Deisgn. This is a key approach to make your website “future proof” and a leader in mobile marketing. More smart stuff, free for the interested.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.