November 4th 2010
The session started with a 15-minute quiz on the latest social media phenoms of the last week: what’s up with Angry Birds, men buried in Skittles, and Evernote’s funding round? It’s all part of being socialized into the constant flow of always-on social media, says adjunct professor Mari Anne Snow, who makes being on top […]
October 26th 2010
Please join me and other UsefulArtists at an amazing, free, online event hosted by the Online Marketing Summit. One of the great things about social media is the generosity among practitioners, and the real relationships that develop. That’s why I’m thrilled to be part of a line-up of social media pros who are giving away […]
October 4th 2010
Social Marketing ROI & Beyond This Wednesday night at 8:30PM I’ll be online to talk shop with you about one of the hottest topics in marketing, social measurement. Sign-up here. Are you getting tired of that nagging question about Social Marketing ROI? There’s a reason why calculating the return on social marketing is harder than […]
September 14th 2010
I love this cartoon. It reminds me that there is nothing inherently social about social media tools. It’s probably easier to use video, podcasts, blogging and Twitter in solitary, asocial ways. The enabler of social media isn’t RSS feeds or Open Source — it’s open culture. And that’s what brings me to the #140Conf today. […]
August 6th 2010
I was part of a manic panel discussion on sales strategies for a Web 2.0 world. Amidst the usual Rorschach of social media advice were a few killer moments I have to share. Framing Idea: What’s the result of an abundance of information? Attention scarcity. This is what makes insight a premium in the digital […]
July 26th 2010
It’s been six months since my post that 2010 investment in digital marketing would occupy an increasing share of marketing dollars. Since then, Oracle, CDC, and Hearst Media have taken the leap. And now, social business software company Jive has taken a $30M series C investment round from Kleiner Perkins Caufield and Byers (KPCB). Here’s […]
June 16th 2010
Who Will Update My Facebook Status When I Die? If you follow this blog’s Twitter feed you may have already seen me saying goodbye to people I’ve enjoyed in person and online. MIT’s Bill Mitchell and Chuck Howes, formerly of the Christian Science Publishing Society, both good men, recently passed away. In the case of […]
March 2nd 2010
INTA, the International Trademark Association, is a group of nearly six thousand trademark professionals in 190 countries. They protect the world’s brands. They’re being Twitter-squatted. There’s no pretty way to say it. In 2007, someone apparently seized their name as a Twitter handle and posted one five letter word, “srrrr”. This looks like a case […]
February 26th 2010
Section 230 Isn’t for Bullies Online communities such as Yelp are usually protected by Section 230 of the Communications Decency Act. This online law protects publishers; without it, social media would likely never have been. It’s such a valuable protection that I think even lawyers in South Carolina deserve it. However, Section 230 has limits. […]
February 16th 2010
Hungry investors stake their claim in digital marketing IPOs. Back in December I suggested that 2010 will be a big year for digital IPOs. We’ve already seen this playing out in the FriendFinder IPO. New theme: concern over foreign ownership of social networks. As social networks become investment targets, international ownership may fuel new concerns […]
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