May 23rd 2011
The Tweeting world woke up today to find that many Klout scores have dropped, in some cases to nearly nothing. Regardless of the cause, this is a huge screw-up for Klout, because it raises a question among its believers, “What does Klout Score measure anyway?”
November 4th 2010
The session started with a 15-minute quiz on the latest social media phenoms of the last week: what’s up with Angry Birds, men buried in Skittles, and Evernote’s funding round? It’s all part of being socialized into the constant flow of always-on social media, says adjunct professor Mari Anne Snow, who makes being on top […]
October 26th 2010
Please join me and other UsefulArtists at an amazing, free, online event hosted by the Online Marketing Summit. One of the great things about social media is the generosity among practitioners, and the real relationships that develop. That’s why I’m thrilled to be part of a line-up of social media pros who are giving away […]
October 4th 2010
Social Marketing ROI & Beyond This Wednesday night at 8:30PM I’ll be online to talk shop with you about one of the hottest topics in marketing, social measurement. Sign-up here. Are you getting tired of that nagging question about Social Marketing ROI? There’s a reason why calculating the return on social marketing is harder than […]
September 28th 2010
The core of digital strategy is finding your firm’s unfair advantage. This means disrupting symmetrical thinking (large goals need large solutions) with asymmetrical solutions (large results can come from tiny, smart changes.) Here are examples of ways to beat competitors and gain new traffic using domain strategy. Think of Your Domains as a Team of […]
September 3rd 2010
Last fall I started to worry about this site’s performance. The process of posting and viewing pages was becoming alarmingly slow. Everyone who works on the site noticed it, and I started to wonder if sometime soon I’d sign on to find a major server crash, and potentially tons of lost data to restore. So […]
August 31st 2010
Your site visitor’s experience starts with waiting for that first page to load. Does the speed of a website really influence visitors buying decisions on it? You bet it does. New research from e-commerce websites backs this perception up with lots of hard data. Improving pageload speed helps: Increases conversion rates, page views, and time […]
August 10th 2010
Web analytics stalwart Webtrends is increasing its ability to measure traffic from Facebook users and iPhone owners with the acquisition of app platform provider Transpond. They see the acquisition as a complement to their purchase of landing-page optimizer Widemile (now Webtrends Optimize). The Bay Area start-up employs 10, and provides a suite of software-as-a-service tools that […]
July 22nd 2010
Yesterday I tweeted about a technique for using images to get traffic statistics on Facebook fan pages. While sizing traffic on social sites is fascinating, the playbook for many businesses is to acquire awareness on social sites and then drive qualified leads to the corporate site for deeper engagement. If you can segment social traffic, […]
May 5th 2010
The cool kids all have apps these days, and Google Analytics has no wish to be the last to the party. Yesterday at the eMetrics Summit (and on the Google Analytics blog), Google announced several additions to its Analytics offerings, including better integration with AdWords and a Google Analytics App Gallery. The Apps Gallery is […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.