February 6th 2013
Second screen viewers crashed the websites of Super Bowl advertisers and accounted for 3% of viewership of the event. Klout score may rank your use of Twitter, but thanks to its purchase of Bluefin Labs, Twitter will be able to rate the impact of broadcast media and global events among its users.
November 20th 2012
The agenda is 100% made by attendees. The organizers and experts are available for 1:1 meetings. Everyone gets and gives what they want. People who are passionate about innovation become a tribe, and the event is entirely what they make it be. Come inside the benevolent anarchy of Boston’s Innovation Unconference.
November 15th 2012
I’ve proposed hosting a discussion on Expererience Design which is subtitled: Customers Who Give a Damn Make Companies Win — and I’d appreciate it if you could give this a quick vote as a good idea, over here please.
November 9th 2012
You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.
October 30th 2012
Is your content marketing ready for a hurricane? Here are three content marketing reminders we can take from the online phenomena which has been, and even today still is, Hurricane Sandy.
September 25th 2012
October is always a huge month for conferences and learning – and I want to encourage you to come be part of these three exciting discussion about the future of digital strategy.
July 3rd 2012
This Spring, Caine Monroy became famous in some parts because of his cardboard arcade. Patricia Yuse visited the arcade, and shares some thoughts about what causes viral movements to grow.
June 24th 2012
Amanda Palmer’s Kickstarter triumph is awesome-ball cool, but it’s just the start. The real magic is what you can do with a business model based on fan love.
June 22nd 2012
The Online Marketing Institute challenged me to put together the ultimate Crash Course for charting your course for mobile webistes and mobile applications. Join us for the fastest deep dive on mobile marketing anywhere.
June 6th 2012
Linked In confirms that potentially millions of its passwords have been compromised – and this comes just a day after they were discovered to be sneaking data from mobile users may fall on the wrong site of privacy rules. Here’s what you need to do right now to protect your data and perhaps your identity.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.