2 – Online Technology

Techno Elders: Don’t Miss This Fast Growing Market

June 4th 2010

The elderly population in the US is ready to zoom to 20%. According to the US government, the number of people over 65 in 2030 is projected to be twice as large as in 2000, growing from 35 million to 71.5 million and representing nearly 20 percent of the total US population. They Are Buying […]

2010 Lead Generation Guide Now Available: The New Phone Book is Here!

June 1st 2010

Just as Steve Martin in The Jerk was thrilled by the new phone book, I’m ebullient to have this year’s

CDC Software Invests in MarketBright Lead Management

May 28th 2010

CDC Software makes the Pivotal CRM.  It has been badly disadvantaged by not being able to integrate easily with digital marketing systems, as competitors Salesforce, Microsoft Dynamics CRM, and even SugarCRM increasingly can. So CDC is making a strategic investment in MarketBright, a good mid-market lead-management system.  CDC will start reselling MarketBright.  And MarketBright will […]

Oracle Purchase of Market2Lead Intellectual Property is “Less Than Meets the Eye”

May 28th 2010

Back in December I advised to be on the watch for digital marketing IPOs and acquisitions.  It’s been two years since Eloqua took funding, ExactTarget seems always to be 90 minutes from an IPO, and Neolane and Marketo just keep on boarding venture capital. This week, Market2Lead, a niche player in marketing automation, was rolled-up by […]

Update on Internet Law: Domain Name Law & Social Media at INTA

May 25th 2010

J. Scott Evans is hands down the person to turn to on emerging domain and online IP law issues. He’s moderating a panel discussion with David Taylor of Hogan Lovells International, and Scot Minden of  Symantec. Is a gTLD expensive compared to dot.com? Taylor offered that generic terms as regular doamins have recently sold for […]

Digital Marketing in a Regulated Industry: Playboy’s Compliance Playbook

May 25th 2010

I’m at the International Trademark Asosciastion’s annual meeting, where about 100 IP lawyers are listening to Anamaria Cashman, Assistant Counsel for Playboy Enterprises. If your firm pushes business models and ethical tradition, it’s likely a high-incident target for compliance action. That compels firms like Playboy to be attentive to compliance strategy, as they expect to […]

Twtter Hashtags Stopped Working? Tweets Not Appearing in Search?

May 25th 2010

Help, I’m a Twitter Fail Whale! I’m one of the few live bloggers at the International Trademark Association’s annual meeting, but you wouldn’t know that if you were an attendee.  My posts haven’t been entering the show’s tweet stream, and it turns out that my account doesn’t appear in Twitter search.  This is a drag, […]

The Tools of Trademark Law Also Serve Competitive Intelligence

May 24th 2010

I’m attending what is reasonably considered the largest collection of copyright and trademark lawyers in the world.  They are fantastically international; I’ve visited w/counsel from Kuala Lumpur, Taiwan, several African nations, and Ukraine.  But you know what I don’t see?  Marketers. We like marketers. They are the people with the budget that has made Google […]

Sokolove Law Uses Social Video Contest to Ban a Killer

May 19th 2010

A few weeks ago, I observed that part of a lawyers work involves dealing with misery: explosions, poisonings, fraud, catastrophic medical errors, and — toughest of all — kids whose lives will be framed by the careless act of another. Those are the issues clients bring to us, and any lawyer who has done it […]

Stop Begging for Links: 4 Engagement Methods for Content-Based Link Building

May 13th 2010

This post originally came from Michael Gray, who is an SEO Consultant. He and the post’s writer, Garrett French, have generously shared their content — which, as you can see, has resulted in both links and a legit hat tip. Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and […]