May 23rd 2011
The Tweeting world woke up today to find that many Klout scores have dropped, in some cases to nearly nothing. Regardless of the cause, this is a huge screw-up for Klout, because it raises a question among its believers, “What does Klout Score measure anyway?”
May 20th 2011
For this week’s “Follow Friday” post, I’d like to introduce friends from Bentley College’s Center for Marketing Technology who stood-up a fantastic conference on local marketing last week.
May 16th 2011
As the journalism business becomes fixated on hyper local coverage, the value of a “second paper” has never been greater. I’d like to tell you about three of my favorite global second papers: The Christian Science Monitor, the Epoch Times and GlobalPost.
May 12th 2011
Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.
May 8th 2011
As some on the net bemoan that “the best minds of our generation are thinking about how to make people click on Facebook ads”, I’d invite you to question the premise. Perhaps the best minds are using ideas to change the World, and those who specialize at monetizing the the medium are just their elite infrastructure.
May 3rd 2011
If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home?
Of course. Increasingly marketers are reaching shoppers through mobile devices as they make retail choices in stores. There’s a huge opportunity for digital marketing to come “inside the store” to provide realtime air support to help win sales.
April 22nd 2011
Not all nations spy on their people without court orders, but the Washington does. In in my mind, this excludes them from the privacy and trust business. And there are good reasons to be skeptical of Washington’s new approach to national online identity management.
April 18th 2011
The race is on. Apps, tablets, and new devices are being built in to cars at supersonic speed by automakers. Mobile is also driving changes to the experience of buying and owning automobiles – and through interoperability, even how we use them.
April 15th 2011
Here are three super short stories of self-empowered sales pioneers. They brought somewhat unsuspecting brands in to their own real-time sales channel. “Surprise, we’re getting sales through Twitter!”
April 7th 2011
If anyone can get social media policy right, it will be the Australians. The Australian state of Victoria may have set a new gold standard for rolling out a social media policy. Take a look.
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