October 6th 2011
A class action lawsuit has been filed against Facebook for the use of tracking cookies that records browsing history after users have logged off the service. Imagine the Winklevoss brothers with a mob of 150 million potential litigants.
September 30th 2011
Carlsberg Beer packed a theater with tough-looking biker types, with just two seats remaining, in the middle of the crowd. Would you go for the seats? If so – “then that deserves a Carlsberg”. Its a case where stunt marketing and viral video create a real brand experience.
September 20th 2011
Its that time again – here’s my quick take on this year’s Podcamp Boston schedule, and why you might want to get in on it if you’re in the area.
September 19th 2011
Absent its DVD by mail business, Hollywood now holds the fate of Netflix in its hands. Will it say “Deal” or “No Deal”?
July 14th 2011
Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.
June 23rd 2011
What’s the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.
June 15th 2011
Imaging writing a blog like this about the Future of Digital Marketing, and then discovering that hundreds of the best brand marketers in Europe are getting together for a conference with that exact title. So, this week I’m in London visiting with agencies and brands about the future of their digital businesses. Thanks to everyone […]
June 9th 2011
My article in this week’s Advertising Age takes on the over-use of QR-codes in advertising — and suggests that sometimes giant stuffed rats just work better than QR codes.
May 31st 2011
Sometimes “not getting it” is the exactly right viewer experience for those who are “out of segment”. Witness Axe body spray, Friskies iPad app for cats, and the wisdom of Phil Johnson.
May 25th 2011
QR codes have inspired jubilant experimentation, and huge enthusiasm from marketers. But they’re far over hyped, and they’re starting to look like transitional medium. Here’s why.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.