May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
April 29th 2012
A bill to protect privacy on social networks such as Facebook has been introduced in Congress. Here’s a serious reality check on why smart employers should keep well away from their staff’s social grid.
April 26th 2012
The last 24 hours has been awesome ball soup cool. It all started with the launch of Columbia sportswear’s very cool Portable Activity Log app. This free app builds on Columbia’s customers’ passion for adventure, by giving them and everyone else who joins in a free tool to collect and share news of your adventures. […]
April 18th 2012
I’ve been hearing the words “social bubble” a lot this week, even as Huffington Post and Politico become the first blogs to win Pulitzers. That’s a chance to reconsider what a bubble really is – and why if anything I think the mature use of social media is still a rare and hot commodity.
April 9th 2012
Get an hour of mobile strategy and development insight from the guy I am fortunate to go to for advice, Gene Ehrbar. You’ll get a great view of how responsive design can keep your digital marketing “Future Friendly” even as delivery devices continue to proliferate.
March 29th 2012
Tonight, Thursday March 29, ISITE Design is hosting a book launch event for Content Strategy at Work by Margot Bloomstein. Besides being a really fun, smart person, Margot’s wrestled over how to help organizations approach online publishing, and she has great stories and examples to share. Hope to see you tonight, at 6:30 in the Back Bay.
March 28th 2012
Case studies from Toys R Us and Lindt Chocolate, along with 21 million users are good evidence of Pinterest’s utility. Yep, they need a business plan, but that will be the easy part.
March 21st 2012
MIT Tech Review hails Pinterest’s terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.
March 16th 2012
Sure, there’s hype, but Pinterest is the front edge of at least two important digital marketing trends. If you’re a digital manager, you need a clear point of view on this for those you advise. And if you’re just curious, this is your invitation to check out this fun, innovative, new social network.
February 27th 2012
Need to integrate the constantly growing number of digital marketing channels? Start with the Customer Experience. Here’s a nice two minute video by Web Innovation Nopw on an idea I spoke on about Customer Experience at the Online Marketing Summit in San Diego. Take a look.
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