Pharma Marketing May Be Ready for Small Steps with Facebook Live
December 14th 2016
Beth Snyder Bulik at Fierce Pharma and I recently discussed ways pharmaceutical marketers can take initial steps with personal video.
Why Apple Watch & Facebook Win as Pebble Watch & Twitter Struggle
June 15th 2015
The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.
SNOPA: Bill to Protect Facebook Privacy Introduced in Congress
April 29th 2012
A bill to protect privacy on social networks such as Facebook has been introduced in Congress. Here’s a serious reality check on why smart employers should keep well away from their staff’s social grid.
Social Media Greatness Within Reach: Achieve Without Limits
July 14th 2011
Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.
Beyond Advertising: Facebook For Peace Meets Julia Ward Howe
May 8th 2011
As some on the net bemoan that “the best minds of our generation are thinking about how to make people click on Facebook ads”, I’d invite you to question the premise. Perhaps the best minds are using ideas to change the World, and those who specialize at monetizing the the medium are just their elite infrastructure.
As Not Seen on TV: WebTV Titans Vie and Cut Deals with TV Broadcasters
October 28th 2010
Audience Platforms Emerge as the New Networks We are now among 2 billion people on the Internet. Have you noticed that we’re increasingly spending the bulk of our time on an ever-smaller handful of hub websites? According to data from Compete in 2001, 30 percent of all Internet traffic went to the top 10 visited […]
Nestle’s Bogus Copyright and Trademark Complaints Fuel a Streisand Effect for Greenpeace
March 20th 2010
This week, Greenpeace posted a gruesome anti-Nestlé commercial on YouTube complaining that Nestlé SA buys palm oil from companies that destroy the Indonesian rainforest to plant oil palms. The 60-second video depicts a bored office worker enjoying a Kit Kat, which, rather than being the popular chocolate-hazelnut ladyfinger-style confection, appears to be a chocolate-covered ape […]
Squatting on Your Digital Identity
June 29th 2009
In May, St. Louis Cardinals manager Tony La Russa filed suit against Twitter in California Superior Court, essentially claiming that someone using his name was posting comments that damaged his reputation and caused emotional distress. The suit also claims damage to La Russa’s trademark rights. Ordinarily, I would have thought little about the case, believing […]
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.