April 27th 2009
I’m thrilled to be heading to Chicago in June speak at the Business Marketing Association’s Annual Meeting. As you can see, the conference theme is to un-learn and empower brands to better adapt to the dramatically changing world of B-to-B marketing. The “dynamic personalization” dream team Last fall I was part of a really fun […]
April 14th 2009
According to Canada’s last census, there are more than 7.5 million residents in Quebec. Perhaps some of them would like to do business with you. But there’s a hurdle. The French language. In 1977, the National Assembly of the Province of Quebec adopted the Charter of the French Language. In short, it sets a rule […]
March 31st 2009
You may recall that last year I wrote about how holiday e-cards are a window into brands and how companies think about customers. I spend much more time on e-newsletters, and just like holiday cards, there’s a difference that separates the few with vision from pointless marketing blather. Mark Brownlow illustrates this in his video […]
March 19th 2009
The US Court of Appeals for the First Circuit has denied a petition to rehear the case that found that truthful statements in email can constitute defamation if they are made with malice. See our earlier post on Noonan v. Staples. The appeals court held that Staples failed to adequately raise the constitutional issue: Staples now […]
March 12th 2009
“The truth is an absolute defense to a claim of defamation.” But perhaps not always in Massachusetts, and that’s a problem. Judge Juan Torruella of the US Court of Appeals for the First Circuit has allowed Alan Noonan, a sales director fired by Staples, to pursue his libel claim against the company. Staples’s executive vice […]
November 2nd 2008
When is email definitely not spam? When it’s relevant and people really want it. Email service provider ExactTarget quotes me in their corporate blog today on the benefits of creating highly personalized email communications. Along with the “use benefits” I quantified for them, I’d also offer that personalizing communications often shifts the editorial voice to […]
July 21st 2008
2008 has had a string of huge spam convictions. Sanford Wallace and crew gathered $230 million in fines, while “Spam King” Robert Soloway faces extended jail time. Now Adam Vitale will receive 30 months in prison and $183,000 due in restitution to AOL for a week of spamming back in 2005. Yes, the wheels of justice grind slowly, […]
July 7th 2008
Back in May, the FTC issued a modest set of clarified definitions and additional new CAN-SPAM rules. Today, July 7th, 2008, those additional rules go in to effect. If you’re a conscientious email marketer and already on the right side on the full body of federal CAN-SPAM rules, then there’s likely little more you’ll need to do. […]
June 23rd 2008
Once you’ve read the federal CAN-SPAM legislation, you’ll see it does little to stop the sending of unsolicited messages. One might in fact call it the “Yes, you CAN spam” act. Yet even if you can spam, there are good reasons not to. Recently, James B. Zagel of the U.S. District Court in Northern Illinois rulled […]
June 22nd 2008
I’m delighted to be speaking at Exact Target’s 1:1 marketing tour as it comes to Boston to discuss two of my favorite topics. 1:1 Marketing: Today, prospective customers spend much more time on the web researching their purchases before they ever speak to your sales staff. That means marketing needs to communicate more individually to prospects, […]
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