November 24th 2009
Seth Godin may not want comments on his blog, but Google does. Google’s Sidewiki service allows anyone with their tool installed to post and view comments in a frame right beside web content. I’ll provide a few examples of how this service is taking root, and some options for your Sidewiki strategy, including the choice […]
November 20th 2009
Litl Computer is to netbooks as iPods were to MP3 players. The beauty of the iPod was that it was designed to fit people’s worlds. It fit physically and it conceptually allowed users to find and get music from the web without being transfixed by technology. Imagine a laptop built from its roots to be an easy, […]
November 15th 2009
If you’re blogging, you’re a publisher. Yesterday I posted about how Cyber Liability Insurance may help firms mitigate the risks of new online business activities. But what about your personal blog? Liability for Your Personal Blog? Oh, yes. Andrew Hamilton published a website, Forgotten Ohio, in which he retold a local ghost story about a […]
November 14th 2009
Online marketing has moved many firms toward a publishing model to generate market awareness and engagement. This has spawned a broader range of public exchanges with both customers and the public as they share ideas on company sites, and as company staff participate on others’ sites in official or quasi-official roles. There may fewer customers […]
November 9th 2009
In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, independent news-aggregator—all accomplished with a whiteboard and couple of markers. (No Internet required!) Each morning, at 10:45 a.m., Alfred Sirleaf heads to his bulletin board to post the day’s news, culling together a slate of […]
November 7th 2009
Discussions of regulating digital marketing were just below the surface at New York Ad:Tech. My last post gave an overview of efforts to regulate digital marketing. Now, here’s an interview at Ad:Tech by reporter David Spark with Ted Murphy, CEO of Izea, the company that makes the paid blogging service Social Spark. Ted’s been in […]
October 13th 2009
Okay, though he used a little more nuance, that’s the essence of what Ivan Seidenberg, Verizon’s CEO, said loud and clear in recent comments at Goldman Sachs. The issue there is perhaps it is like the dog chasing the bus a little bit. So what I need to do is get ourselves focused around the […]
October 2nd 2009
Otis Maxwell is a copywriter who likes to mouth off on marketing, technology, and food. He’s also a great creative. Last week he asked me what was on my short list of projects, and to my surprise I immediately said “Creative briefs.” After all, they really are what keeps chaos at bay, and more importantly, they […]
September 9th 2009
1. Audience Reach According to research from the Pew Institute, the number of online users who have watched video in the last month has doubled from two years ago. That audience is now larger than the base of social media users. It’s three times larger than those who have listened to a podcast, and five […]
July 13th 2009
Funny and Unusual Punishment Before we had state identification, mug shots were used to establish identity. They still fill that role, but now they also punish, entertain, deter, and transfix a growing, voyeuristic audience in print and online. The Christian Science Monitor points out the popularity of a crop of sensationalist pulp magazines with names like […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.