May 5th 2010
The cool kids all have apps these days, and Google Analytics has no wish to be the last to the party. Yesterday at the eMetrics Summit (and on the Google Analytics blog), Google announced several additions to its Analytics offerings, including better integration with AdWords and a Google Analytics App Gallery. The Apps Gallery is […]
April 26th 2010
In case you haven’t noticed, these are spectacular days for Apple. Its stock is trading at an all-time high, and its last report to the street showed a 90 percent increase in profits. In fact, Apple’s growth has made it a challenger to Microsoft in terms of market valuation. The chart to the right shows […]
November 24th 2009
Seth Godin may not want comments on his blog, but Google does. Google’s Sidewiki service allows anyone with their tool installed to post and view comments in a frame right beside web content. I’ll provide a few examples of how this service is taking root, and some options for your Sidewiki strategy, including the choice […]
May 20th 2009
I was back at RISD having a discussion with some online marketers, and I found myself rattling through a list of my favorite online marketing tools. Sometimes just knowing where to find a few good tools is a resource, so in that spirit, here are a few online tools I like to keep at the […]
March 17th 2009
Video distribution sites such as YouTube, Metacafe, and DailyMotion host video files that can infringe the rights of content owners and brand holders. Until now, if you’ve needed to protect video assets, its been tough because video files are easily reformatted, edited, and distributed with changed metatags. Now, a tier of start-ups are competing both to […]
January 14th 2009
Lexus believes it’s a good thing to speak to its customers about certain things occasionally, and that’s usually an indicator of excellent marketing. But of course, choosing the right communication channel can make all the difference. USA Today reports: [Toyota] announced Wednesday that new Lexus vehicles will start being delivered later this year with a system […]
August 22nd 2008
Valuing brands is the alchemy of advanced financial theory, but now one company is valuing domains—and you can take it to the bank. Thirty-three-year-old Rick Latona and his partner, attorney Matt Collins, may be the first ever digital pawnbrokers. Latona, in fact, was a real-world pawnbroker who now owns 11,000 domains. The guys loan up to […]
August 17th 2008
FCC Commissioner McDowell Proposed Crackpot Threat to Bloggers While addressing the conservative Heritage Foundation, FCC Commissioner Robert McDowell made a lame attempt to suggest this election is about preventing Democrats from using the FCC to regulate content on Internet blogs. Of course, there’s no legal basis for the FCC to regulate content on personal servers, and […]
August 16th 2008
I’d encourage you to steal Girl Talk’s breakthrough fourth album, but you can’t. It’s pay-what-you-like, so if you like, pay $0.00 to start listening and return to toss in a payment later. Start your download during this golden time before DMCA takedown notices and TROs make this a coveted, though still free, file. Under the name Girl Talk, Greg Gillis creates […]
August 6th 2008
Search pundit Danny Sullivan often jokes that he remembers when “Google used to be a search engine.” They’ve become an advertising business, a cell-phone operating system maker, a blog platform, and now a venture capital firm. But at their core, Google is about search. And Knol, their “answer to Wikipedia,” creates a screaming conflict of […]
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