September 29th 2022
Health disparities are driven by both inequity in care, and the social-economic factors that bring people to it. This post provides data suggesting care leaders most address both – factors within care, and before care.
August 26th 2021
Over the last few months I’ve been working with our healthcare team to help clients think about customer loyalty, trust, and the ways brands earn this and measure their progress. This is likely the start of a few posts to our work on this.
February 26th 2021
The informed voice of uncertainty is easy to miss. But in a world of complexity, it must be celebrated. New research suggests Dr. Fauci’s reluctance to reach beyond research to guess his way to policy may have saved us from catastrophe; only experts and the perspective of time will tell.
January 14th 2021
Facebook gained the ability to see if users were ovulating, but the FTC put an end to this practice….because deception causes marketplace harm. Perhaps it’s time for voters to have consumer protections similar to what they enjoy in commerce from the FTC.
September 15th 2020
Teaching has changed. My Fall course was recorded in-studio and produced by the team at Rutgers Business School. I teach the healthcare marketing part of their 14 week mini-mba program, and am joined by experts in economics, finance, operations, and regulatory issues. It’s a rare digital-first program. Registration is open now for Fall and Spring cohorts.
June 5th 2020
Jared Johnson is a prolific interviewer and keen watcher of innovation in healthcare marketing. We had a twenty-minute talk which has dropped as the latest episode of the Healthcare Rap.
May 15th 2020
Dr. Atul Gawande will leave his role as CEO of Haven, a joint venture of Amazon, Berkshire Hathaway, and JP Morgan. We take a look why Haven’s had slow going, and what this means for incumbent healthcare teams and their role as change agents.
May 3rd 2020
Have you heard The Pioneer Institute’s new podcast Hubwonk? Their interview with Dr. Roy Schoenberg provides an insider’s view on the explosive adoption of telehealth over the last two months, and policy and service design opportunities to make it an important dimension of care.
April 11th 2020
With each day, more health systems are deploying these conversational interfaces, turning the CDC’s COVID-19 guidelines into interactive experiences that help provide a desperately needed buffer between the sick and frontline hospital workers.
March 30th 2020
Voice interfaces are beginning to take their place in healthcare, offering continuous, easier engagement for providers and patients. These human factors frame this channel’s unique benefits and requirements.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.