March 29th 2012
Health Care reform is a hot topic: meet my friend, health care economist & blogger Austin Frakt. Also, get the scoop on a free digital marketing conference in Boston where I’ll talk about how digital marketing will help drive huge changes in the way we select health care.
March 28th 2012
Case studies from Toys R Us and Lindt Chocolate, along with 21 million users are good evidence of Pinterest’s utility. Yep, they need a business plan, but that will be the easy part.
March 21st 2012
MIT Tech Review hails Pinterest’s terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.
March 20th 2012
Some market facts are simply worth knowing with certainty. Besides giving a proprietary knowledge advantage, external research can do wonders to get organizations on the same page. Allow me to introduce, the talented and beautiful Cory Mann, who is a blue chip market researcher with a small agency cost structure.
March 16th 2012
Sure, there’s hype, but Pinterest is the front edge of at least two important digital marketing trends. If you’re a digital manager, you need a clear point of view on this for those you advise. And if you’re just curious, this is your invitation to check out this fun, innovative, new social network.
March 13th 2012
Just as these CAPTCHA kittens strike “fluffy adorable fear” in to the hearts of spambots, your brand can gain influence by showing its personality. Its as easy as counting cats.
March 5th 2012
If you live in Massachusetts and are “unenrolled” you can vote in Super Tuesday’s primary. My hope is that Romney-fatigued voters, idealistic students, and lovers of political theater will vote for Ron Paul. He’s the dark horse candidate in Romney’s Massachusetts – and perhaps our best hope to deliver a Super Tuesday surprise, and start dramatic reform.
February 27th 2012
Need to integrate the constantly growing number of digital marketing channels? Start with the Customer Experience. Here’s a nice two minute video by Web Innovation Nopw on an idea I spoke on about Customer Experience at the Online Marketing Summit in San Diego. Take a look.
February 23rd 2012
Hello from New York, where I’ll be helping to moderate three roundtable discussions on mobile commerce at E-Consultancy’s Digital Cream Event. If you’re in the city, come join the after party, or check the post to see how roundtables beat conferences for collaboration.
February 15th 2012
The gay rights protest site “Spreading Santorum” now eclipses the official Santorum campaign site on the major search engines. Its a text book case bad SEO decisions, and the power of offensive though apparently resonate free speech.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.