August 1st 2014
Boston, a city based on on imagination should be fun to promote. Rather than swinging for the stands, my local CVB has made a perplexing bunt of an advertisement now appearing at Boston’s Logan Airport.
July 3rd 2014
The media tantrum complex — those who fill continuous air time with breaking news and acrimony have no incentive to point out that the findings of Facebook’s controversial research suggest how little influence its newsfeed really creates, and how flimsy this research is in the first place.
June 30th 2014
After watching a string of technology focused rulings last week, its today’s pair of conventional cases that has my interest. Today’s 5-4 rulings protect individual rights to associate to exercise religious conscience – in ways which limit the influence of unions and the universality of the Affordable Care Act.
June 8th 2014
One key benefit of digital data is that it can be put to work to personalize digital visitor experiences. Three members of ISITE Design will share their insights on planning personalized digital experiences on a free webinar this Tuesday, June 10. (I work for ISITE — and am proud to share the work of my awesome colleagues.)
May 28th 2014
Here are five macro-changes that are starting to driving systemic innovation in healthcare. Making empathy, design, medicine and business intersect for better value, outcomes, and patient experiences.
April 25th 2014
Evil or not, Google is fearsome. Its staff, Priceline, Expedia and TripAdvisor know this. Sure they still work with Google. That’s the point — we’re most vulnerable to those we depend on and perhaps already trust too much.
March 16th 2014
Taken together, this week’s news shows how the Internet is moving toward a more international “multi-pole” system of of influence, rather than the “America in the Middle” arrangement that has been its history to date.
February 5th 2014
From Dell to EdX, Columbia Sportswear to Red Bull — advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That’s the secret behind Zeno’s Paradox of Marketing.
February 3rd 2014
“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were just no ads?
January 25th 2014
A growing number of high-profile organizations – from DARPA to Adidas to the University of Michigan to Netflix and NASA – have run competitions which offer cash prizes to the best solution to a particular problem. Though these efforts may seem like sideshows, they can produce incredible, breakthrough ideas, often at a fraction of the cost of owned efforts.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.